5 Reasons Why You Should Be Using Flyers To Market Your Business


Do you think that using FLYERS as a marketing tool in your business is old fashioned?  Here are five reasons why the FLYER has stood the test of time and should still be included in your marketing budget. 

  1. FLYERS ARE COST EFFECTIVE. Flyers are one of the oldest and most affordable forms of marketing, and if done well, can still be the most effective.  These days it’s even easier to stay within your budget by using online printing companies that offer a wide variety of different paper stocks and low minimum order quantity. 
  2. EASY TO PRODUCED. You don’t need to be a specialist in google add words or analytics to be able to put together an effective flyer. Simply jot down what you sell, why you sell it and what makes your product or service special and let a designer work their magic.
  3. HIT THE TARGET! One of the biggest challenges of marketing is ensuring that the right people are viewing the advertisement. This is the only way you will receive a return on the investment made in promoting your business. Controlling when the flyers are delivered, what message and to whom ensures that your message or advertisement will reach the right people.
  4. MEASURING RETURN ON INVESTMENT. Flyers allow you to include incentives like voucher discounts and promo codes which will enable you to measure the ROI (return on investment) of your marketing. 
  5. TANGIBLE MARKETING. Flyers are something people can touch. In an overcrowded digital space, physical marketing is one of the most cost-effective ways to cut through the noise.  Stand out from the crowd and in front of your target audience with print that gets noticed. 


If you are looking for a cost-effective marketing strategy to promote your service, product or special offer, with a target market area in mind, a well-designed flyer will get the job done.